Mobile E-Commerce will reach 23.8 billion by 2015. Are you ready?
Takeaway: Your customers are shopping with their smartphones and tablets at home while they’re watching TV, during their commute to work, and in-store. Can they find your products and services? Is your physical store integrated with your mobile-friendly online store? Do you sell online yet?
More than 80% of the online population have bought something online.
Takeaway: People of all age ranges are increasingly comfortable shopping online. If you haven’t already, sell more products by offering your catalog online.
E-Commerce sales are growing worldwide by almost 19% per year.
Takeaway: Think globally. Look at your store’s analytics. Where are your customers? Are you set up to handle international shipping?
Online sales in Europe are growing 34% per year. Ship to the EU if you can!
Takeaway: Think beyond Canada and the US and look to Europe and other emerging markets. Target these international markets with personalized options such as viewing your store’s products in international currencies, personalized messages, and social media marketing.
How Big is E-Commerce? (source: invesp)